HEAVN – Life

HEAVN aka Carolina Pretato is originally from Milan, Italy and studied songwriting and music production at the renowned music business enclave Tileyard Studios in Kings Cross, London.

Her powerful and haunting vocals combined with a dark, moody synth driven production, perfectly embrace the energy of indie rock with the vulnerability and echo-laden production of alternative R&B.

HEAVN explains: “‘Life’ is about being young and a little messed up, about wanting to break free and finding your way in life, but mostly it is about being brave enough to move forward and fight for your dreams, regardless of the challenges that life throws at you. Overall, I want to express a message of positivity that encourages people not to be scared of the unknown and to embrace life with all of its imperfections. ‘Life, with a blink of an eye and it’s gone, so I ride and I ride till it’s dawn’, at the end of the day, we only get one life so it’s important that we make the most of it and that we learn to live in the moment.”

“With this video, we wanted to capture the magical feeling of youth, and basically depict life in your 20s with its ups and downs. The 3min clip follows a group of friends around for one day from start to finish, and focuses on different emotions. The scenes go from happy to melancholic. The wide shots of the city and the sea, as well as the the kids running down the stairs of the famous complex ‘Le Lavatrici’ overlooking the city of Genoa are also meant to express the desire for freedom.”

What iyepr have done for Dzeta

• Send a Newsletter with little bio, images and link to listen to the songs, to over 1400 profiled email.
• Promote the video.

The video was directed by Enea Costetti in Genoa, Italy.