2,506
Italian contacts
Independent music PR — since 1999
PR Agency Italy
for independent bands
Promoting independent bands across Italy and Europe since 1999.
8,754
International contacts
80
Venues in Italy
~25% average open rate·7–9% click rate·Real numbers, not estimates
What we do
Press campaign
Your record sent to our network — 2,506 Italian contacts, 8,754 worldwide.
€120
Venue contacts
80 venues in Italy that fit your genre, with the right person to reach.
€40
Band websites
Sites for bands and labels, with streaming and direct sales built in.
from €50
Recent campaignsSent / Opened / Clicks
TerraMorta
1,761
458
127
Minimo Vitale
1,640
410
118
Mangiatutto
1,590
397
110
RosGos
1,710
428
124
Who we are
IYEPR is run by Simone, who's been running In Your Eyes Ezine since 1999. Born out of that webzine, we come from the same Italian underground scene we promote. We don't make inflated promises — the numbers above do the talking.
We're a non-profit: what we earn funds the webzine. We pick acts based on our own taste and editorial line, not on budget — so our network stays curated, not a mass blast list.
We keep the webzine and the PR service separate: if a band pays IYEPR for promotion, In Your Eyes Ezine doesn't review it. Editorial coverage stays an independent call, not something you can buy.
In Your Eyes Ezine's archive, since 1999 →Frequently asked questions
What is IYEPR?
A PR agency in Italy — the music promotion arm of In Your Eyes Ezine, an independent webzine running since 1999. We run press campaigns to a network of music contacts, connect bands with venues in Italy, and build websites for bands and labels.
Are you a musician PR service for independent artists specifically?
Yes: independent bands and labels, any genre, any career stage — no major-label budgets required. We pick acts based on our own taste and editorial line, not on budget, so we work the same way with a first-time solo musician as with an established band.
How is this different from a traditional PR agency?
We're not an outside intermediary — we come from the same underground scene we promote, and we're a non-profit: what we earn funds the webzine, not a business model built on volume.
Can you guarantee reviews or radio play?
No. We send your record to the right network for your genre, but whether to cover it is always the receiving outlet's call. We always share the real campaign numbers: sent, opened, clicked.
What do the services cost?
A press campaign is €120, venue contacts are €40, and an album page setup is €50. All three together cost €170 instead of €210.
Got a record coming out? Let's talk.