2,506
Italian contacts
Service — Press campaign
Press campaign
for independent bands
8,754
International contacts
Webzines, web radio, college radio, journalists, music magazines — in Italy and abroad.
€120per campaign
It costs little because we don't profit from it: the fee covers our costs and supports the webzine. We're a non-profit, and have been since 1999.
Real resultsSent / Opened / Clicks
TerraMorta
1,761
458
127
Minimo Vitale
1,640
410
118
Mangiatutto
1,590
397
110
RosGos
1,710
428
124
Average open rate ~25%·Clicks 7–9%
How it works
01
You send the material
Record, artwork, bio and links. Rough is fine, we'll take care of it.
02
We write the press release
A release that tells the real story of the record, not a copy-paste job.
03
We send it to the network
To the right list for your genre, in Italy and abroad.
04
We give you the numbers
Sent, opened and clicked — real numbers, as shown above.
What we don't promise
—We don't buy reviews: we send the record to people who decide for themselves whether to write about it.
—We don't guarantee a number of features: it depends on the record and the timing.
—We don't inflate the numbers: what you see above are the real campaigns, limits included.
What bands say
“It doesn't promise the moon, it promises to do its job the best way possible, and that's what I got in return.”
Valerio
TerraMorta
TerraMorta
“It delivered immediate results and we were pleasantly surprised by the seriousness and expertise it was handled with.”
Minimo Vitale
Frequently asked questions
What does a press campaign include?
We write a press release from the material you send us and mail it to the right network for your genre: 2,506 Italian contacts and 8,754 international ones, across webzines, web radio, college radio, journalists and music magazines.
How much does it cost and what does the fee cover?
€120 per campaign. It costs little because we don't profit from it: the fee covers our real costs and supports the webzine, not a business margin.
Do you guarantee reviews or radio play?
No, and we don't buy them either: we send the record to people who decide for themselves whether to cover it. We don't guarantee a number of features — it depends on the record and the timing.
How do I know if it worked?
We always share the real numbers: emails sent, opened and clicked, with an average open rate of ~25% and a click rate of 7–9% — the same figures we publish across our campaigns.
Is it worth bundling with other services?
Yes: the release bundle combines the press campaign, venue contacts and album page setup for €170 instead of €210 paid separately.
Got a record coming out? Let's talk.
See also
All campaigns
Every case with its real numbers, record by record.
→
Release bundle
Press campaign + venue contacts + album page
All three services together, to cover everything when the record comes out.
€210€170