2,178
Emails sent
Press campaign — Case study
THE DIRTIEST
“Take The Fall Tour”
612
Opened — 28.1%
102
Clicked — 4.7%
Open rate 28.1%·Click-through on opens 16.7%·IYEPR network: 2,506 Italian contacts / 8,754 international
Promo photo — The Dirtiest
The Dirtiest are a punk rock band formed in Florence in 2015: two-minute songs, fast and disrespectful, somewhere between garage punk, power pop and '77 punk. Two LPs and three EPs on Slovenly Records and Take The City Records — the latest is "Sooka" (2025) — three European tours and opening slots for Jack White, Black Lips and The Spits. In June 2026 they opened for Jack White in Lignano; in November they are special guests, with Hearts Apart, on the two Italian dates of Spike and the Gimme Gimmes (formerly Me First and the Gimme Gimmes): 24 November in Rome at Invincible Fest (Traffic Live Club) and 25 November in Milan at Circolo Magnolia. We sent the tour announcement to our Italian network of webzines, radio stations and journalists.
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What we did
Press campaign in Italy
€120
Campaign run by Simone.
See the Press campaign service →“Dopo Jack White pensavamo di aver esaurito la fortuna, invece il destino ha deciso di farci aprire anche per Spike and the Gimme Gimmes. Non faremo cover, ma promettiamo di essere altrettanto veloci e altrettanto irrispettosi.”
— The Dirtiest
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