Press campaign — Case study

MONOLYTH
“Blurry Vision”

TRIP-HOP / ALTERNATIVEBelgium10/26
2,335
Emails sent
1,018
Opened — 43.6%
176
Clicked — 7.5%
Open rate 43.6%·Click-through on opens 17.3%·IYEPR network: 2,506 Italian contacts / 8,754 international
Copertina — MONOLYTH, "Blurry Vision"
Cover art — MONOLYTH, “Blurry Vision”, self-released

MONOLYTH is a Belgian duo of filmmakers and musicians, Théo Roland and Gaëtan Heymans, who write music and image as the same story. "Blurry Vision" is the second single from their debut EP "HABESHA" (six tracks, out 23 October 2026), following "Those Habesha Eyes": trip-hop, cinematic alternative and a pop instinct the duo doesn't apologise for, with Massive Attack and Portishead in the background. For the 1 October release we put together the press kit in Italian and English and sent the single to our network of webzines, radio stations and journalists.

What we did
Press campaign in Italy
€120
Campaign run by Simone.
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